The concept of the posters related to Problue brand essence as diving and live. The transition process of clothes in style and diving suit on the same model emphasized the merge of diving and live. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. The camouflage fins emphasized the fact urban life was as full of movement as in nature. Different contrast were made on purpose to enhance visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
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