The artists' project takes advantage of the U15 building's features to create an association with natural elements present in the collective imagination. Taking advantage of the building structure and parts of it, as its colors and shapes, they try to evoke more specifics locations like the Chinese Stone Forest, the American Devil Tower, as generic natural icons like waterfalls, rivers, and rocky slopes. To grant a different interpretation in every picture, the artists explore the building through a minimalist approach, using different angles and perspectives.
"The Japanese Forest" is taken from a Japanese religious perspective. One of the Japanese ancient religions is Animism. Animism is a belief that non-human creatures, still life (minerals, artifacts, etc.) and invisible things also have an intention. Photography is similar to this. Masaru Eguchi is shooting something that makes feeling in the subject. Trees, grass and minerals feel the will of life. And even artifacts such as dams that left in nature for a long time feel the will. Just as you see the untouched nature, the future will see the present scenery.
The extended design is based on the concept of the queen and chessboard. With the two colors black and gold, the design is to convey the sense of high-class and reshape the visual image. In addition to the metal and gold lines used in the product itself, the element of the scene is constructed to set off the war impression of the chess, and we uses the coordination of stage lighting to create smoke and light of the war.
The concept of the posters related to Problue brand essence as diving and live. The transition process of clothes in style and diving suit on the same model emphasized the merge of diving and live. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. The camouflage fins emphasized the fact urban life was as full of movement as in nature. Different contrast were made on purpose to enhance visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
The fine art and landscape photography series “Apex” reflects on the order and chaos within the natural organic forms and scapes, contrasting to the uniformity of social structures and routine lifestyles, and aims to displaying them through a setting that offers a sense of serenity and tranquility. The photographer believes that the facets of the mountain forms the perfect juxtaposition between ordered complexity and simplicity, establishing a different perspective on natural beauty.
Nus Nous photographs seem to represent human bodies or parts of them, in reality it is the observer who wants to see them. When we observe anything, even a situation, we observe it emotionally and for this reason, we often let ourselves be deceived. In the Nus Nous images, it is evident how the element of ambivalence turns into a subtle elaboration of the mind that takes us away from reality to lead us into an imaginary labyrinth made up of suggestions.